Gender Equality In Music: The Next Steps

Last year, I was delighted to be asked to speak on a panel at Brighton Music Conference. However, I was a whole lot less happy to find out that I was one of only two women speakers in the whole 2-day programme. So, I decided to do something about it, and put myself forward to be a member of the 2016 BMC Advisory Board – in large part …

Taking Music From Exclusive To Experience

If the last few weeks in the music industry have proved anything, it’s that the content exclusive is as deeply embedded as ever. Kanye West dropped his new album exclusively on TIDAL, and promptly declared that the album would never be available on other streaming or download platforms; having not only premiered Drake’s ‘Hotline Bling’ video, but also financed it, it emerged that Apple is also …

Digital Marketing For Musicians: The Essential Guide

This post first appeared on Decoded Magazine. In a digital world dominated by social networks, artists are more often than not judged on their popularity and success by their social media and streaming stats. But as we navigate the slippery slopes of peak content, and struggle to be seen and heard in the attention economy, it’s becoming increasingly difficult to ensure that your digital marketing …

Music Marketing In 2016: 6 Key Trends

New year, new start, new stats. After a rollercoaster ride through the ups and downs of digital music in 2015, new figures from the BPI and Nielsen Music indicate that revenues are on the rise, bolstered by the latest reports that Apple Music now has 10m paying subscribers, and Spotify 25m. And in the UK and US recorded music markets, the growth of streaming seems to …

Streaming, Social And Damned Statistics

Last week I was privileged to present on Streaming, Social And Damned Statistics at Amsterdam Dance Event 2015. To celebrate the milestone 20th anniversary edition of the world’s biggest and best dance music conference, I was asked to take part in a series of special ’20×20′ talks. The idea behind the 20×20 series was for each of the speakers to talk for 20 minutes about a music …

Hard Working Class Heroes 2015: Future Music Festival

Standing Out From The Crowd The clue’s in the name, really – Hard Working Class Heroes is an annual music conference and festival with a difference. A lot of differences, actually. Set up to showcase the best in up and coming Irish musical talent, Hard Working Class Heroes is dedicated not only to shining a bright light on that talent, but also to giving artists and …

Being More Than A Job Title

Last Thursday, I was privileged to be a panellist at the women’s meet-up at Social Media Week London, entitled ‘She’s More Than A Job Title‘. Hosted and sponsored by Girls In Tech UK, the panel consisted of Girls In Tech’s own Sally Jackson Freeman, Rachelle Denton and Diane Faidy from digital agency TH_NK, and me. The idea behind the session was not just to inspire …

What Next For Music Marketing?

Much has been made in the music industry recently of the impending death of the traditional album and sales cycle, and the effect that that will have on music marketing. My colleague at Motive Unknown, Darren Hemmings, recently wrote an excellent piece outlining some of the hazards that the industry is facing due to the current seismic shift from music consumption being dominated by album …

BMC gets down to business: how digital Darwinism can drive Dance Music

This post first appeared on Decoded Magazine on 15th June 2015.  Still only in its second year, Brighton Music Conference is the UK’s only electronic music conference, aiming to become the British answer to ADE. With a packed two-day schedule of panels, Q&As and showcases attracting some of the industry’s most influential workers, DJs, producers and exhibitors, this year’s BMC went way beyond beats, booze and beach …